Following the success of this year's ITFA Annual Conference, held in Warsaw at the beginning on this month, we have taken aboard all feedback and suggestions that our valuable ITFA members have put forward.
One of the issues brought up by those present, was the effectiveness of the search function within the ITFA website. Therefore, following the revamp of the ITFA website earlier this year, we thought it would be a useful exercise to mention a few of the improvements that were implemented, and also specifically illustrate the effective use of the search function.
1) Interface improvements
2) Images revamp
3) Online banners (sponsorship banners) are now not only visible on the ITFA homepage but also on the inner pages of the website
4) Creation of the ITFA events calendar - please do refer to the Events Calendar from time to time as it is constantly being updated
5) Conversion to responsive website - this was the main task in the website revamp. Responsive Web Design (RWD) refers to a web design that creates websites with an optimal viewing across a wide range of devices including mobile phones.
The ITFA website has been converted to responsive meaning that it works like a mobile app when viewed from a mobile phone. No user installation from the app store is required. This update was quite substantial, but was the next step forward, considering the primary audience of ITFA are mobile executives who probably use their mobile devices for browsing more than their desktops.
6) Keywords update - as much more content has been updated on the website, the status of keywords being used was tested to integrate new keywords or change others to continually optimize drive traffic to the website. This has enabled the search function to be used more effectively.
For example, if you wish to search for something relating to URF - simply key in URF in the search box at the top right of the webpage.
All posts and documents with the word URF will then show up and by clicking on that particular item, one can then open the article/document.
In addition to the above, another thing we wish to clarify is that as promised during the conference in Warsaw, we are currently discussing, together with our IT consultants, in order to find a solution to speed up the ITFA website. We should have a reply in the coming days and will keep you posted on this issue.
Should you need any further assistance, please do not hesitate to send us an email on firstname.lastname@example.org.